Privacy and Cookie Policy Applicable to
Websites and Social Media Platforms. Version dated August 31, 2026

1. Preamble

This Privacy and Cookie Policy applicable to websites and social media (the “Privacy Policy”) describes how your information is processed in connection with the websites https://www.abconcept.ch and https://www.abproduct.ch (the “Site” or “Websites”) and our social media pages managed by AB Concept (“AB Concept,” “we,” “us,” “our”), whose corporate headquarters are located at 46 Rue Louis-Joseph-Chevrolet, 2300 La Chaux-de-Fonds.

Please read this Privacy Policy carefully before using our websites and social media pages. This Privacy Policy explains how information relating to an identified or identifiable individual (the “Personal Data”) is collected, used, and protected.

If you access our social media pages or other third-party websites from our Sites, the information you provide will be subject to the privacy policy of the relevant third party. By browsing the Websites, you acknowledge and consent to the processing of your Personal Data as described in this Privacy Policy. If you do not agree to the processing of your Personal Data in accordance with the terms of this Privacy Policy, please do not use the Websites or our social media pages.

2. Data Controller

ABConcept, Aurélien Bouchet Sàrl, 46 Rue Louis-Joseph-Chevrolet, 2300 La Chaux-de-Fonds (Neuchâtel Commercial Register CHE-309.159.329), acts as the data controller for the processing of personal data collected via www.abconcept.ch and its dedicated social media pages.

ABProduct Sàrl, 46 Rue Louis-Joseph-Chevrolet, 2300 La Chaux-de-Fonds (Neuchâtel Commercial Register CHE-114.053.173), acts as the data controller with respect to the processing of Personal Data collected via www.abproduct.ch.

3. General Principles

3.1. Our websites and social media pages contain the following information and services:

  1. information about our institution and its activities;
  2. various ways to contact us (contact form, request for a quote);
  3. links to other third-party websites and the ability to share content on social media and other applications (such as via email).

3.2. This Privacy Policy does not apply to services offered offline.

4. Personal Information We Collect and the Purposes for Which We Collect It

Sources of the data collection

4.1. The personal data we collect through our websites and our social media pages falls into two categories:

  1. Cookies (see B. below);
  2. Personal information you provide to us (see C. below).

Cookies

What are cookies, and what information do they collect?

4.2. Cookies are files containing a small amount of data that are sent from a website to your browser and stored on your device (computer or mobile device). Other tracking technologies, such as beacons, tags, and scripts (“Similar Technologies”), may also be used to collect and track information and to improve and analyze our Websites.

4.3. Through cookies and similar technologies, we may collect personal data when you visit our websites or our social media pages. In particular, we may track certain usage data when you browse or click on content.

4.4. The following information and personal data are collected through cookies and similar technologies:

  1. the IP address of the device that can connect to the Internet and is requesting the connection;
  2. the date and time of the connection;
  3. location services, if enabled on the device;
  4. the resources you access on the Websites;
  5. the name and URL of the file accessed;
  6. the website or app from which the connection was made (referrer URL);
  7. the browser you are using and, if necessary, the operating system of your Internet-enabled device, as well as the name of your Internet service provider.

4.5. To control or limit the collection of this information, you can:

  1. if this feature is available, configure your browser to reject all cookies and similar technologies or to notify you when a cookie or similar technology is used; or
  2. Delete cookies and similar technologies and clear your browsing data directly from your browser settings.

If you do not accept certain cookies or similar technologies, you may not be able to access certain features of our websites.

For what purposes do we collect information through cookies (purposes)?

4.6. We use cookies and similar technologies that we collect in order to:

  1. to grant access to our websites;
  2. to make certain features of our websites accessible and to offer you additional features;
  3. improve our websites and our social media pages;
  4. ensure the security of the websites;
  5. to generate usage statistics for our Sites in order to improve them.

Reason for the processing

4.7. With regard to cookies and similar technologies that are necessary for the operation and maintenance of our websites, the basis on which we justify the processing of your personal data is our overriding legitimate interest in operating our websites and their features.

4.8. With regard to cookies and similar technologies used for statistical purposes in connection with our Websites, the legal basis for our processing of your Personal Data is your consent, which we obtain through the cookie banner that appears on each of our Websites.

Personal information you provide to us

4.9. We collect Personal Data that you voluntarily provide to us when, through our Websites, you fill out a form to contact us, such as a contact form or a quote request form.

4.10. This Personal Data may include your first and last name, your title, your mailing address, your phone number, your email address, your preferred language, as well as any information you choose to provide us in your message.

For what purposes do we collect this Personal Data (purposes)?

4.12. We use the Personal Data you provide to us to process your request, contact you, and enable you to participate in the interactive features of the Websites when you choose to do so.

Reason for the processing

4.13. The grounds on which we process your personal data are: your consent when you participate in the interactive features of the Websites, and a legitimate interest when we respond to messages we receive through the contact form or quote request form.

5. Personal Data Collected by Third Parties (Links to Other Websites or Social Media Platforms)

5.1. This Privacy Policy does not cover how your Personal Data is processed by third parties when we link to their websites. We encourage you to read the privacy policies of the other websites you visit.

5.2. When you establish a connection with a social media platform or other website, your browser connects directly to the server of the relevant service provider. Through this connection, the website receives the information that your browser accessed on the corresponding page of our Websites or on our pages available on social media. This information (including your IP address) is transmitted from your browser directly to the service provider’s server and stored there. If you interact with our pages on social media—for example, by clicking the “Like” or “Share” icon—this information will also be transmitted directly to the server of the relevant social media provider and stored there.

5.3. Please refer to the privacy policy of the relevant social network or website for any information regarding the purpose and scope of the collection of Personal Data by the relevant service provider, the subsequent processing and use of such Personal Data by the relevant service provider, as well as the associated rights and settings available to ensure the protection of your Personal Data.

6. Disclosure of Your Personal Data to Third Parties

6.1. We may provide access to the Personal Data you have provided to us through our Websites or our social media pages to certain independent contractors and affiliates so that they- assist us in operating these Websites or social media pages. Currently, these contractors are as follows:

  1. Website Service Provider: ABConcept, Aurélien Bouchet Sàrl, located in Switzerland;
  2. Website Host (https://www.infomaniak.com/): Infomaniak Group SA, located in Switzerland.

6.2. We take all necessary measures to ensure that your Personal Data is processed securely and in accordance with this Privacy Policy and applicable laws. All of our business partners are committed to protecting Personal Data using procedures similar to ours, unless otherwise specified in this Privacy Policy.

6.3. The purpose of sharing your Personal Data with the aforementioned third parties is to conduct our business, as well as to maintain and continually seek to improve our Websites and the services we offer to our users. Thus, the legal basis for this processing is our overriding legitimate interests.

7. Disclosure of Your Personal Data to the Authorities

7.1. We may disclose your Personal Data (including your communications) if we believe it is necessary for security reasons, to investigate a potential crime or any other violation of this Privacy Policy, and/or to prevent harm that could be caused to other users of our Websites or our social media pages. Consequently, we may need to disclose your Personal Data to investigate, respond to, or resolve a complaint or dispute related to our Websites or one of our social media pages.

7.2. We may be required to disclose your Personal Data when required by law or when we have reason to believe in good faith that such disclosure is necessary to:

  1. to investigate, prevent, or take action regarding potential or actual illegal activities, or to assist administrative enforcement authorities;
  2. to fulfill an agreement between us and you;
  3. to investigate and defend ourselves against a complaint or allegation by a third party;
  4. to protect the security and integrity of our websites or our social media pages; or
  5. to exercise and protect the rights and safety of our users, employees, and others.

7.3. We attempt to notify users of third-party requests regarding their Personal Data when we deem it appropriate and when it is technically feasible, unless prohibited by law or an official decision, or when the request is urgent. We may challenge such requests when, in our sole discretion, we believe they are overly broad, vague, or unfounded, but we do not guarantee that we will challenge every request.

7.4. The purpose of sharing your Personal Data with the aforementioned authorities is to fulfill our obligation to comply with a legal requirement to which we are subject.

8. No Disclosure of Your Personal Data for Commercial Purposes

8.1. We do not sell your Personal Data to third parties. We do not share or otherwise make your Personal Data available to third parties, except as otherwise provided in this Privacy Policy.

9. Cross-Border Transfer of Personal Data

9.1. If, due to certain services provided by third parties, we are required to transfer your Personal Data to one of their databases outside the European Economic Area and/or Switzerland, potentially to a country that does not provide a level of personal data protection comparable to that prevailing in Switzerland or the European Economic Area, unless otherwise provided for in this Privacy Policy, we are committed to entering into an agreement with the third-party service provider to ensure an adequate level of protection for your Personal Data.

10. Protection of Your Personal Data and Notification of a Personal Data Breach

10.1. We are committed to using all commercially reasonable means to prevent any exposure or disclosure of your Personal Data. In particular, we implement and maintain measures (including administrative, physical, and technical measures) to address instances of unauthorized disclosure or exposure of your Personal Data.

10.2. In the event of a confirmed or suspected breach of Personal Data, we undertake to (i) use our best efforts to notify you without delay, where technically feasible, and to (ii) cooperate with you to investigate and resolve the breach in question, including, and without this list being exhaustive, by providing you with reasonable assistance in notifying affected third parties of the incident. We undertake to provide you with access, without delay and within the limits of a reasonable request, to our records relating to the breach of your Personal Data, provided, however, that this does not give you access to records belonging to other users or that could compromise their security.

10.3. In the event of a confirmed or suspected breach of Personal Data, we undertake to report the incident to the competent authority under applicable law.

11. Managing Your Personal Data (Your Rights)

11.1. Right to access, update, and delete your Personal Data: To the extent possible, you may access, update, or request the deletion of your Personal Data by contacting us via the contact form or by sending us an email at: ab@abconcept.ch.

11.2. Right to rectification: You have the right to have your Personal Data corrected if it is inaccurate or incomplete.

11.3. Right to Object: To the extent permitted by law, you have the right to object to the processing of your Personal Data.

11.4. Right to restriction of processing: Within the limits of the law, you have the right to obtain a restriction on the processing of your Personal Data.

11.5. Right to Data Portability: You have the right to receive a copy of your Personal Data in a structured, commonly used, and machine-readable format.

11.6. Right to Withdraw Consent: To the extent permitted by law, you have the right to withdraw your consent at any time when the processing of your Personal Data is based on such consent. It should be noted, however, that such withdrawal: (i) does not affect the lawfulness of any processing carried out prior to such withdrawal and based on your consent; and (ii) may result in you no longer being able to use certain features of the Websites or our social media pages.

11.7. Right to File a Complaint with an Authority: You have the right to file a complaint with any competent authority regarding the collection and use of your Personal Data.

11.8. We may ask you to verify your identity before responding to a request based on the aforementioned rights or related in any other way to your Personal Data.

12. Retention of Your Personal Data

12.1. We retain the Personal Data you provide to us to the extent required for access to and use of our Websites and our social media pages, as well as the features available on them (such as our contact forms), as well as to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Data under applicable law), to resolve a dispute, or to enforce the agreements we have entered into and our internal policies.

12.2. The retention period for cookies and similar technologies depends on their purpose and is always the same regardless of the individual to whom the personal data relates.

12.3. We reserve the right to retain the data in a depersonalized (i.e., anonymous) form after your Personal Data has been deleted.

13. Security of Your Personal Data

13.1. We place great importance on the security of your Personal Data. However, no method of communication over the Internet or electronic storage is 100 {305ce2e7885b12770075c1e82bd60316130357413e03177d856357caec79ce0a}. Consequently, although we strive to use commercially reasonable technical and organizational measures to protect your Personal Data, we cannot guarantee its absolute security.

14. Personal Data Concerning Children

14.1. We do not provide services specifically intended for children through our websites, and we do not proactively collect personal data relating to them.

15. Changes to This Privacy Policy

15.1. We may amend this Privacy Policy at any time by posting a new version on this page or on a subpage without prior notice. In such a case, you will be notified via a notice on the homepage of our Websites. By continuing to access or use our Websites or our social media pages after such changes take effect, you acknowledge and agree to the processing of your Personal Data in accordance with the revised Privacy Policy. If you do not agree to these changes, please do not use our Websites or our pages on social media.

15.2. We are committed to always processing your Personal Data in accordance with the Privacy Policy in effect at the time such Data is collected.

15.3. The new version of the Privacy Policy takes effect on the date of its publication; the date listed at the top of this Privacy Policy is the effective date.

16. Questions?

16.1. Please feel free to contact us via the contact form or by email at ab@abconcept.ch if you have any questions regarding this Privacy Policy.

16.2. You can also contact us by mail at the following address: ABConcept, Aurélien Bouchet Sàrl, 46 Rue Louis-Joseph-Chevrolet, 2300 La Chaux-de-Fonds.